We apply strategy principles and tools developed as consultants, executives, and researchers. These principles provide a foundation for our work and are listed here. .
One of our principles is that each organization is unique in its people, its operating environment, or its challenges. The methods that will work best for you aren’t necessarily the ones your competitor uses, or the ones commonly taught in business school. Another of our principles is that an analytical toolset creates robust strategy that is relatively insensitive to surprise. We apply our executive judgment to the latest research on strategic decision making. But we don’t just look at numbers: we’ve found that people’s perspectives—their values, beliefs, and expectations--are as important to strategy as the objective factors. One tool takes a complex organization and extracts the handful of factors that are important to its future. This ability to focus in on the key driving forces lets you work efficiently, applying your resources on things that matter
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